In business, cash flow is very important, a business without regular cash flow has a shorter lifespan. To maintain cash flow, you would have to learn to sell. Sayyaf M. Al-Otaibi, a business
Sales are important in any business venture. The ultimate question that is usually asked is how does one make sales or how can the sales become more consistent?
Sayyaf M. Al-Otaibi would usually say to understand sales, you will first understand human psychology. This is because you are selling to humans, humans are your customers and when you understand the psychology that makes people purchase items then you can be rest assured you will always get patronized if you follow the simple trick. One of these tricks is RECIPROCITY; People will always feel obligated to GIVE back to those whom they have RECEIVED gifts or FREE items for a long time. For example;
When a colleague invites you to a birthday party, you will always feel obligated to invite them to your birthday party. People are more likely to say YES when they feel obligated to give you back. What does this mean and how does it concern business? This means that gifting your customers a little extra on any purchase they make will keep them in an obligatory position to want to pay you back and how can they pay me back you may ask.
They would buy an extra item or request another day of service.The tip to this trick is to be the first to give and let the gift be personalized and unexpected. Rather than just presenting your product to your customers, why don’t you have a nice well written personalized note to that regular customer. This may seem like an insignificant thing to do but research has shown that it increases sales.
This is touching a part of the customers that makes them feel secure and cared for. They would say “That’s very thoughtful of you” That alone can increase sales since you have a happy client. That’s what you need – A happy customer.
Many Business people do not care about the customers but love their money, when you learn to celebrate and appreciate the customer, you have won the customer’s heart. You have to understand that people love the feeling of being appreciated and celebrated, so they will always go to where they are celebrated and if you make your business about them you will see them at your doorsteps lining to buy your products.
Appreciate the customer, you win his heart and when you win his heart you win his hand, paying for your services or products wouldn’t be hard for them.
You are selling to humans and not robots, humans have emotions, emotions which you can entice to make them decide. Sayyaf M. Al-Otaibi has always been dedicated to having happy customers whenever he does business with anyone. He understands that a happy customer means good business because a happy customer will always recommend you to others.
Always remember “Your noble intentions lie in your ability to give to the downtrodden and not to take from them.”
To follow Sayyaf M. Al-Otaibi’s journey and get first-hand info, check his pages on Twitter today!
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