The term Metaverse was invented in Neal Stephenson’s science fiction, Snow Crash, in the early 90s. However, it has been dormant until Covid 19 struck and lockdowns were implemented. The Metaverse is among the fiercest catchwords in technology now and will only evolve through improved design.
Statistics show that 25% of people will relate to the Metaverse daily by 2026. Metaverses are really flexible; they can be custom-built to fit clients, brands, and businesses. This offers companies an exclusive chance to design and control virtual experiences that their audiences are exposed to. This is the main reason behind the creation of New Frontier Presents.
Ryan Schuler is an entrepreneur with a track record of taking on disruptive technologies and launching businesses in emerging spaces. He won multiple awards in the healthcare space and recently launched a marketing, immersive, and virtual reality company, New Frontier Presents, with business partner and co-founder, Jeff Buesing. The co-founders have rich tech, blockchain, marketing, and gaming experience, and so does their developers’ team. The combined skills have since greatly impacted the project and have signaled what users and businesses are looking for in the Metaverse.
At New Frontier Presents, you don’t just play the game but also feel the experience as a second layer of reality. Their expert team is building a strong foundation on a solid standardization of technology and design to work hand-in-hand with brand appreciation and interoperability. The Metaverse currently has features such as a virtual reality multi-metaverse casino, affiliate marketing-programmed NFT machines, opportunities for brand partnerships, NFT galleries, etc.
New Frontier Presents has a healthy roadmap and aims to continue implementing electrifying new features for both its users and associates. The roadmap embraces inaugurating its multi-metaverse, adding brand partnerships and games to its ongoing list, and creating an NFT marketplace. The enterprise strives to continue pushing the boundary of what’s possible by effecting ground-breaking new concepts and offering a next-level experience for its community.
Ryan also experienced challenges in his journey to be where he is today. “When working with disruptive technologies and in emerging markets, it is always difficult as you are looking to challenge the status quo. In doing these things, you must also stay the course of your vision for the product or technology regardless of what many others may feel. Being strong and patient is critical to ensuring long-term success and real change,” he says.
The innovative entrepreneur recommends that you should work on your ideas, and you will attain your dreams. He mentions, “Don’t let your ideas just be ideas. If you are lucky enough to think of something great or have the ability to work with great people that share an idea you believe in, take chances and strive to execute.” According to Ryan, the idea is the most tranquil fragment of the process as execution is so challenging. He also believes that you will find passion in the process and learn lessons that you will carry with you forever.
When asked about the future of his businesses, Ryan adds, “I see the expansion of my advisory business, the Mxnt Group, as well as a massive expansion of my immersive marketing business New Frontier Presents. My dream is to shift the narrative in the spaces I work in and hopefully leave marks that change the way people think.”
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