Billboards in Times Square, New York City, are known for their vibrant and eye-catching displays. This iconic location often features a mix of fashion advertisements, promotional brand campaigns, and digital art installations. Many renowned fashion brands often showcase their latest collections on these billboards due to their high visibility and global recognition. For this story, we cover fashion model Tyler Grosso’s starring in a Time Square Billboard for the Korean fashion brand Greedilous.
Tyler’s presence in the fashion industry is highly regarded globally, especially in Seoul, South Korea, where he has earned numerous runway opportunities and modeling jobs. At this year’s Seoul Fashion Week, one of the brands that gained much attention was Greedilous, which created an amazing fashion show with models wearing bright colors and wearable art. The show opened with Tyler walking down the runway in a stunning yellow overcoat with everyone’s eye on him. After his debut at SFW in Seoul, South Korea, Tyler stayed another week to film for Greedilous’s 2023 A/W clothing line campaign with the acclaimed film company Team Viva. The video’s premise was for Tyler to creatively and alluringly model Greedilous clothing and showcase appeal to an international audience.
This video was displayed on a Times Square, New York City billboard between April and June. The billboard faced Father Duffy Square and showed numerous looks ranging from white and pink fur coats to colorful graphic-printed blazers, shirts, and jackets. To provide more media coverage and have this billboard reach more viewers, a photography and film team was hired to document the billboard along with creating content around the billboard. Overall, the billboard showed beautiful, fluid, and dynamic movements and scenery as Tyler perused the streets of downtown Seoul in colorful Greedilous garments.
The fashion industry is becoming increasingly competitive as brands merge with one another and work with celebrities, well-known fashion models, and bloggers to diversify their products and attract new consumers. Greedilous, a fashion brand known for its creative clothing and loved by influential fashionistas worldwide, has gained recognition for its fresh and out-of-the-box approach to fashion. After the billboard campaign, South Korean megastars, fashion designers, influencers, and Greedilous fans shared the images across social media, spreading the word about Tyler Grosso and Greedilous’s upcoming collection. Below is a picture from Time Square showcasing the billboard taken by filmmaker and photographer Abou Traore.
The billboard was a sensational sight to be seen. The fashion brand did an outstanding job with the campaign’s advertising, marketing, and public relations. This accolade has put Tyler on another level as a fashion model. Tyler’s star quality makes him popular to work with among fashion brands and agencies. That popularity has translated into more significant opportunities, as evidenced by this billboard. With a handsome, strong, and confident demeanor that suits any aesthetic and silhouette in fashion, we are incredibly excited to see more from Tyler Grosso in the future.
To view Tyler’s content or learn more about him, follow his Instagram account @ty_grosso and visit his website www.tygrosso.com
The post Fashion Model Tyler Grosso Stars on a Billboard in Times Square appeared first on The Village Voice.
0 Commentaires